Excelling in merging elements from Adobe Illustrator and Adobe Photoshop.
Logo for Navigation Co. Coffee
Bag featuring Navigation Co. Coffee logo
Coffee Cup featuring Navigation Co. Logo
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Navigation Co. Coffee is a fictional coffee franchise located in Virginia. Its logo features a compass and a coffee cup. The motto for the company is “A Journey for Your Senses,” which can be found on most of the products.
The logo is designed in Adobe Illustrator and features an original coffee cup design. The color palette is the triadic relationship of teal and goldenrod yellow. I also chose a script font for the company name to give a sense of elegance and trust.
How does one share company culture in a branding campaign?
While Navigation Co. Coffee is a fictional brand, I thought for a long time about what the brand would embody. When I hear the name, I think of travel and adventures. The brand has to share the excitement of having your coffee on the go. I also thought carried an timeless elegance of exploration that would fit well in a script.
I then thought about what types of items would feature the brand logo. Being a coffee company, it would obviously need to be places on paper coffee cup, mugs, and aprons. It would also need to be on paper bags for any pastries they would sell. Lastly, I had to imagine what type of advertisements it would use to promote its company, ranging between digital and print.
Project Outcomes
